Posts Tagged: Click Fraud

Click Fraud Bots Click fraud Bots are a nuisance and, it would seem, both click fraud and Bots make the perfect partners in crime. After all, Bots offer fraudsters an opportunity to commit click fraud on a[…]

Click Fraud Costs It cannot be denied, click fraud costs money. A lot of money, and it’s not going to get better any time soon. Unfortunately, the amount of lost revenue is becoming higher each year. It[…]

We understand that the world of click fraud can seem a bit confusing and littered with technical jargon at times. You may have heard of click fraud terminology which may have been used in various articles or[…]

Click fraud is an increasing concern for online advertisers and the methods to tackle the problem are not always forthcoming. It would seem that there is an inconsistent consensus as to how to tackle Click Fraud and[…]

Enabling the Invalid Clicks columns in AdWords can often be overlooked.  However, there are some advantages to knowing which campaigns are worst affected by invalid click activity.  Concentrating on the issue of invalid click activity means you[…]

Display Network Click Fraud The display network can be a great asset to your PPC campaigns.  However the display network is not immune to the issue of display network click fraud, in fact due to publisher click[…]

If you thought click fraud was as basic as a competitor with a grudge clicking on your PPC ads then think again. Click fraud is a global problem that created an estimated $16.7 billion of wasted revenue for advertisers,[…]

Limiting your exposure to click fraud will result in more profitability from your AdWords campaigns.  Whilst adding a layer of protection to prevent click fraud is always recommended, being proactive with the settings available to you in AdWords[…]

If you’re using Google AdWords to promote your business then you’ll want to ensure every penny spent on AdWords is pulling towards one of your conversion goals, whether this be driving phone calls, monitoring brochure downloads or[…]

In the event you’d like to try and get a refund from Google AdWords for invalid click activity, also known as click fraud, the best possible way at the time of writing is to submit a claim[…]