Posts Tagged: Click Fraud

Click fraud is an increasing concern for online advertisers and the methods to tackle the problem are not always forthcoming. It would seem that there is an inconsistent consensus as to how to tackle Click Fraud and[…]

Enabling the Invalid Clicks columns in AdWords can often be overlooked.  However, there are some advantages to knowing which campaigns are worst affected by invalid click activity.  Concentrating on the issue of invalid click activity means you[…]

Display Network Click Fraud The display network can be a great asset to your PPC campaigns.  However the display network is not immune to the issue of display network click fraud, in fact due to publisher click[…]

If you thought click fraud was as basic as a competitor with a grudge clicking on your PPC ads then think again. Click fraud is a global problem that created an estimated $16.7 billion of wasted revenue for advertisers,[…]

Limiting your exposure to click fraud will result in more profitability from your AdWords campaigns.  Whilst adding a layer of protection to prevent click fraud is always recommended, being proactive with the settings available to you in AdWords[…]

If you’re using Google AdWords to promote your business then you’ll want to ensure every penny spent on AdWords is pulling towards one of your conversion goals, whether this be driving phone calls, monitoring brochure downloads or[…]

In the event you’d like to try and get a refund from Google AdWords for invalid click activity, also known as click fraud, the best possible way at the time of writing is to submit a claim[…]

Are you a victim of fake clicks on your AdWords ads?  It’s a growing issue amongst Google AdWords advertisers that is showing no signs of receding. “Click Fraud more than doubles between 2016 and 2017”  Source: Business[…]

Competitors Clicking My Ads With rising costs of advertising using Google AdWords, it’s not surprising how AdWords advertisers commonly suspect competitors clicking my ads.  Clicking on a competitors ad does not only cause financial wastage but the[…]

AdWords Click fraud can be defined as the activity of a competitor, person or bot intentionally and maliciously clicking on a competitor’s ad with the sole purpose of inflating the advertisers spend. The desired effect for the[…]