Click fraud is a major problem that can cost Google Ads advertisers dearly. Through repeatedly clicking on your ads, a competitor, bot or person can dramatically inflate the cost of your advertising. This results in a loss of confidence in the Google AdWords platform but more seriously it causes a financial loss to your business. Click Guardian will monitor visitor behaviour and block click fraud activity in real-time.
Click Fraud more than doubles between 2016 and 2017 – Source: Business Insider
In 2017 it’s estimated that $16.7 billion will be lost due to click fraud which is more than double of 2016 estimated at $7.2 billion.