Competitor click fraud is a growing and costly problem within PPC campaigns and whether it’s a one-man band small business or large corporation, the effects of competitors committing click fraud to inflate your costs and reduce your visibility to potential customers, can never be underestimated.
In simple terms, competitors are perhaps the most obvious source of click fraud, but without a specific anti click fraud monitoring service, it isn’t always easy to pinpoint exactly where and when they are affecting your PPC efforts. Relying solely on Google Ads invalid clicks system doesn’t provide a comprehensive option to detect or prevent competitors clicking on your ads and driving up your costs.
Could competitor click fraud be happening to you?
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