Click Guardian

Installing Click Guardian tracking code using Google Tag Manager: Visit: https://tagmanager.google.com Click on the container name:   2.  Click Add New Tag   3.  Name the Tag: Click Guardian and click on the choose tag type icon  […]

Enabling the Invalid Clicks columns in AdWords can often be overlooked.  However, there are some advantages to knowing which campaigns are worst affected by invalid click activity.  Concentrating on the issue of invalid click activity means you[…]

Display Network Click Fraud The display network can be a great asset to your PPC campaigns.  However the display network is not immune to the issue of display network click fraud, in fact due to publisher click[…]

If you thought click fraud was as basic as a competitor with a grudge clicking on your PPC ads then think again. Click fraud is a global problem that created an estimated $16.7 billion of wasted revenue for advertisers,[…]

Limiting your exposure to click fraud will result in more profitability from your AdWords campaigns.  Whilst adding a layer of protection to prevent click fraud is always recommended, being proactive with the settings available to you in AdWords[…]

If you’re using Google AdWords to promote your business then you’ll want to ensure every penny spent on AdWords is pulling towards one of your conversion goals, whether this be driving phone calls, monitoring brochure downloads or[…]

In the event you’d like to try and get a refund from Google AdWords for invalid click activity, also known as click fraud, the best possible way at the time of writing is to submit a claim[…]

A dream tool for any PPC manager is having the insights to identify visitors who do not convert and with this information have the ability to block them automatically in AdWords.  Not only does this save on[…]

Are you a victim of fake clicks on your AdWords ads?  It’s a growing issue amongst Google AdWords advertisers that is showing no signs of receding. “Click Fraud more than doubles between 2016 and 2017”  Source: Business[…]

Since 1998, Churchill Knight & Associates Ltd have helped over 10,000 contractors legally maximise their take home pay. We provide tailored accountancy services to a variety of contractor industries. From engineering to marketing and social care to[…]