Click fraud is an increasing concern for online advertisers and the methods to tackle the problem are not always forthcoming. It would seem that there is an inconsistent consensus as to how to tackle Click Fraud and[…]
The new AdWords experience has truly divided opinion over recent months. Many have expressed their support for the new features and layout whilst many others have found the new ‘experience’ difficult to adjust to. It has been[…]
Google AdWords advertising services are supplied by their European office, which is based in the Republic of Ireland. Although both countries charge VAT, the rules are not the same – we are unable to claim back VAT[…]
The new, much lauded (or maligned, depending on how you feel about change) AdWords interface has brought a number of new features to support your online advertising and consequently the older version of the interface will be[…]
Installing Click Guardian tracking code using Google Tag Manager: Visit: https://tagmanager.google.com Click on the container name: 2. Click Add New Tag 3. Name the Tag: Click Guardian and click on the choose tag type icon […]
Enabling the Invalid Clicks columns in AdWords can often be overlooked. However, there are some advantages to knowing which campaigns are worst affected by invalid click activity. Concentrating on the issue of invalid click activity means you[…]
Display Network Click Fraud The display network can be a great asset to your PPC campaigns. However the display network is not immune to the issue of display network click fraud, in fact due to publisher click[…]
If you thought click fraud was as basic as a competitor with a grudge clicking on your PPC ads then think again. Click fraud is a global problem that created an estimated $16.7 billion of wasted revenue for advertisers,[…]
Limiting your exposure to click fraud will result in more profitability from your AdWords campaigns. Whilst adding a layer of protection to prevent click fraud is always recommended, being proactive with the settings available to you in AdWords[…]
If you’re using Google AdWords to promote your business then you’ll want to ensure every penny spent on AdWords is pulling towards one of your conversion goals, whether this be driving phone calls, monitoring brochure downloads or[…]
