Understanding Google's PageSpeed Insights If you’re a site owner or a web developer, Google PageSpeed Insights should be important to you, but why?
Click Fraud What Are Mobile App Exclusions? How can mobile app exclusions impact your Google Ads campaigns?
Google Ads The Importance Of PPC Management The benefits of using a PPC Manager to manage your PPC Campaigns.
Pay-Per-Click PPC Vs. SEO? As a business there are plenty of ways to generate traffic to your site. However, there are two very popular methods of marketing that many businesses choose to use. Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).
SEO What Is BERT? A New Google Algorithm Update BERT is Google's biggest leap forward in the last 5 years, creating a new milestone for search history as a whole, but what does it mean?
Google Ads Google Ads Tips- Keywords & Negative Search Terms If you are running a Google Ads campaign, you are most likely aware that you bid on a range of keywords related to your business. But sometimes there are keywords that you end up paying too much for and are not necessarily relevant enough for your business.
Google Ads What Is Google's Invalid Click System? If you run a Google Ads campaign, you may be aware of the invalid click system that Google offers within the Ads platform.
Google Ads Google To Remove Average Position Back in February, Google announced that they would be removing the average position metric from the Google Ads platform on the 30th of September 2019.
Google Ads Paid Social Vs Paid Search We explain the two most common methods of advertising and how they could help you grow your business.
Click Fraud What Are Click Farms? Click Farms might sound like an odd concept but they are actually one of the most common methods to commit click fraud.
Click Fraud How Do I Export Website Visitor Data? At Click Guardian we are always listening to customer feedback and requested features. One of the most requested features was the ability to export website visitor data.
Google Ads How Do I Manually Block IP Addresses In Google Ads? Google Ads is one of the largest advertising platforms in the world, with an estimated 90% share of all global searches and millions of ad clicks a day. It is highly likely you will encounter a handful of people you don’t want seeing your ads.
Click Fraud Click Fraud API With the recent re-launch of Click Guardian - with new features and a more comprehensive level of protection for any PPC campaign.
Click Fraud Competitor Click Fraud Competitor click fraud is a growing and costly problem within PPC campaigns and whether it’s a one-man band small business or large corporation, the effects of competitors committing click fraud to inflate your costs and reduce your visibility to potential customers, can never be underestimated.
Click Fraud BING Click Fraud It may come as no surprise that BING Ads are susceptible to BING click fraud. In simple terms, click fraud, regardless of the search engine, will undermine PPC campaigns.
Click Fraud VPN Click Fraud Click Fraud and VPNs – or Virtual Private Networks have an interesting and intertwined relationship. In much the same way click fraud and bots are used to commit wide-reaching paid ad fraudulent activity, VPN
Bots Click Fraud Bots Click fraud Bots are a nuisance and, it would seem, both click fraud and Bots make the perfect partners in crime.
Budget Click Fraud Costs It cannot be denied, click fraud costs money. A lot of money, and it’s not going to get better any time soon. Unfortunately, the amount of lost revenue is becoming higher each year. It is estimated that click fraud will cost the UK economy an estimated £20.8 billion by the end of 2018.
Bots Click Fraud Terminology We understand that the world of click fraud can seem a bit confusing and littered with technical jargon at times. You may have heard of click fraud terminology which may have been used in various articles or conversations discussing the topic but never fully understood them.
Click Fraud How to Budget Google Ads How to Budget Google Ads? Many Google Ads users ponder over the perennial question of how to budget effectively for their Google Ads campaigns. The simple truth is that there is no immediate rule that everyone should abide by.
Click Fraud Is Click Fraud Illegal? Click fraud is an increasing concern for online advertisers and the methods to tackle the problem are not always forthcoming. It would seem that there is an inconsistent consensus as to how to tackle click fraud and the status of this otherwise illegal activity is not always clear cut.
Google Ads No Going Back - Google Ads Experience Updating July 10th 2018 The new Google Ads experience has truly divided opinion over recent months. Many have expressed their support for the new features and layout whilst many others have found the new 'experience' difficult to adjust to.
Click Fraud How Does VAT Work For Google Ads Google AdWords advertising services are supplied by their European office, which is based in the Republic of Ireland. Although both countries charge VAT, the rules are not the same – we are unable to claim back VAT charged here in the UK in the normal way.
Google 5 Differences Between The Old & New Google Ads Interface The new, much lauded (or maligned, depending on how you feel about change) Google Ads interface has brought a number of new features to support your online advertising and consequently the older version of the interface will be phased out by the end of 2018.
Google How To Install Click Guardian Using Google Tag Manager Installing Click Guardian tracking code using Google Tag Manager