Google Ads Paid Social Vs Paid Search We explain the two most common methods of advertising and how they could help you grow your business.
Click Fraud What Are Click Farms? Click Farms might sound like an odd concept but they are actually one of the most common methods to commit click fraud.
Click Fraud How Do I Export Website Visitor Data? At Click Guardian we are always listening to customer feedback and requested features. One of the most requested features was the ability to export website visitor data.
Google Ads How Do I Manually Block IP Addresses In Google Ads? Google Ads is one of the largest advertising platforms in the world, with an estimated 90% share of all global searches and millions of ad clicks a day. It is highly likely you will encounter a handful of people you don’t want seeing your ads.
Click Fraud Click Fraud API With the recent re-launch of Click Guardian - with new features and a more comprehensive level of protection for any PPC campaign.
Click Fraud Competitor Click Fraud Competitor click fraud is a growing and costly problem within PPC campaigns and whether it’s a one-man band small business or large corporation, the effects of competitors committing click fraud to inflate your costs and reduce your visibility to potential customers, can never be underestimated.
Click Fraud BING Click Fraud It may come as no surprise that BING Ads are susceptible to BING click fraud. In simple terms, click fraud, regardless of the search engine, will undermine PPC campaigns.
Click Fraud VPN Click Fraud Click Fraud and VPNs – or Virtual Private Networks have an interesting and intertwined relationship. In much the same way click fraud and bots are used to commit wide-reaching paid ad fraudulent activity, VPN
Bots Click Fraud Bots Click fraud Bots are a nuisance and, it would seem, both click fraud and Bots make the perfect partners in crime.
Budget Click Fraud Costs It cannot be denied, click fraud costs money. A lot of money, and it’s not going to get better any time soon. Unfortunately, the amount of lost revenue is becoming higher each year. It is estimated that click fraud will cost the UK economy an estimated £20.8 billion by the end of 2018.
Bots Click Fraud Terminology We understand that the world of click fraud can seem a bit confusing and littered with technical jargon at times. You may have heard of click fraud terminology which may have been used in various articles or conversations discussing the topic but never fully understood them.
Click Fraud How to Budget Google Ads How to Budget Google Ads? Many Google Ads users ponder over the perennial question of how to budget effectively for their Google Ads campaigns. The simple truth is that there is no immediate rule that everyone should abide by.
Click Fraud Is Click Fraud Illegal? Click fraud is an increasing concern for online advertisers and the methods to tackle the problem are not always forthcoming. It would seem that there is an inconsistent consensus as to how to tackle click fraud and the status of this otherwise illegal activity is not always clear cut.
Google Ads No Going Back - Google Ads Experience Updating July 10th 2018 The new Google Ads experience has truly divided opinion over recent months. Many have expressed their support for the new features and layout whilst many others have found the new 'experience' difficult to adjust to.
Click Fraud How Does VAT Work For Google Ads Google AdWords advertising services are supplied by their European office, which is based in the Republic of Ireland. Although both countries charge VAT, the rules are not the same – we are unable to claim back VAT charged here in the UK in the normal way.
Google 5 Differences Between The Old & New Google Ads Interface The new, much lauded (or maligned, depending on how you feel about change) Google Ads interface has brought a number of new features to support your online advertising and consequently the older version of the interface will be phased out by the end of 2018.
Google How To Install Click Guardian Using Google Tag Manager Installing Click Guardian tracking code using Google Tag Manager
Click Fraud How To Enable Invalid Clicks Columns in Google Ads Enabling the Invalid Clicks columns in Google Ads can often be overlooked. However, there are some advantages to knowing which campaigns are worst affected by invalid click activity.
Click Fraud Display Network Click Fraud The display network can be a great asset to your PPC campaigns. However the display network is not immune to the issue of display network click fraud, in fact due to publisher click fraud it can be a real breeding ground for wasteful invalid clicks.
Click Fraud Click Fraud Malware If you thought click fraud was as basic as a competitor with a grudge clicking on your PPC ads then think again. Click fraud is a global problem that created an estimated $16.
Click Fraud How To Limit Exposure to Click Fraud Limiting your exposure to click fraud will result in more profitability from your Google Ads campaigns. Whilst adding a layer of protection to prevent click fraud is always recommended, being proactive with the settings available to you in Google Ads also well worth the effort.
Click Fraud Google Ads Invalid Clicks If you’re using Google Ads to promote your business then you’ll want to ensure every penny spent on Google Ads is pulling towards one of your conversion goals, whether this be driving phone calls, monitoring brochure downloads or generally making sales.
Click Fraud How To Get a Refund From Google Ads In the event you’d like to try and get a refund from Google Ads for invalid click activity, also known as click fraud, the best possible way at the time of writing is to submit a claim with Google
Click Fraud Block Visitors Who Do Not Convert – Google Ads A dream tool for any PPC manager is having the insights to identify visitors who do not convert and with this information have the ability to block them automatically in Google Ads.
Click Fraud What are Fake Clicks? The sources of click fraud and fake clicks activity is increasing and should be something everyone managing an Google Ads campaign should be aware of, whether you’re an account owner or PPC manager or agency.