Google Ads Google Ads Tips- Keywords & Negative Search Terms If you are running a Google Ads campaign, you are most likely aware that you bid on a range of keywords related to your business. But sometimes there are keywords that you end up paying too much for and are not necessarily relevant enough for your business.
Click Fraud Competitor Click Fraud Competitor click fraud is a growing and costly problem within PPC campaigns and whether it’s a one-man band small business or large corporation, the effects of competitors committing click fraud to inflate your costs and reduce your visibility to potential customers, can never be underestimated.
Click Fraud BING Click Fraud It may come as no surprise that BING Ads are susceptible to BING click fraud. In simple terms, click fraud, regardless of the search engine, will undermine PPC campaigns.
Bots Click Fraud Bots Click fraud Bots are a nuisance and, it would seem, both click fraud and Bots make the perfect partners in crime.
Budget Click Fraud Costs It cannot be denied, click fraud costs money. A lot of money, and it’s not going to get better any time soon. Unfortunately, the amount of lost revenue is becoming higher each year. It is estimated that click fraud will cost the UK economy an estimated £20.8 billion by the end of 2018.
Bots Click Fraud Terminology We understand that the world of click fraud can seem a bit confusing and littered with technical jargon at times. You may have heard of click fraud terminology which may have been used in various articles or conversations discussing the topic but never fully understood them.
Click Fraud How to Budget Google Ads How to Budget Google Ads? Many Google Ads users ponder over the perennial question of how to budget effectively for their Google Ads campaigns. The simple truth is that there is no immediate rule that everyone should abide by.
Click Fraud Is Click Fraud Illegal? Click fraud is an increasing concern for online advertisers and the methods to tackle the problem are not always forthcoming. It would seem that there is an inconsistent consensus as to how to tackle click fraud and the status of this otherwise illegal activity is not always clear cut.
Google Ads No Going Back - Google Ads Experience Updating July 10th 2018 The new Google Ads experience has truly divided opinion over recent months. Many have expressed their support for the new features and layout whilst many others have found the new 'experience' difficult to adjust to.
Click Fraud How Does VAT Work For Google Ads Google AdWords advertising services are supplied by their European office, which is based in the Republic of Ireland. Although both countries charge VAT, the rules are not the same – we are unable to claim back VAT charged here in the UK in the normal way.
Google 5 Differences Between The Old & New Google Ads Interface The new, much lauded (or maligned, depending on how you feel about change) Google Ads interface has brought a number of new features to support your online advertising and consequently the older version of the interface will be phased out by the end of 2018.
Google How To Install Click Guardian Using Google Tag Manager Installing Click Guardian tracking code using Google Tag Manager
Click Fraud How To Enable Invalid Clicks Columns in Google Ads Enabling the Invalid Clicks columns in Google Ads can often be overlooked. However, there are some advantages to knowing which campaigns are worst affected by invalid click activity.
Click Fraud Display Network Click Fraud The display network can be a great asset to your PPC campaigns. However the display network is not immune to the issue of display network click fraud, in fact due to publisher click fraud it can be a real breeding ground for wasteful invalid clicks.
Click Fraud Click Fraud Malware If you thought click fraud was as basic as a competitor with a grudge clicking on your PPC ads then think again. Click fraud is a global problem that created an estimated $16.
Click Fraud How To Limit Exposure to Click Fraud Limiting your exposure to click fraud will result in more profitability from your Google Ads campaigns. Whilst adding a layer of protection to prevent click fraud is always recommended, being proactive with the settings available to you in Google Ads also well worth the effort.
Click Fraud Google Ads Invalid Clicks If you’re using Google Ads to promote your business then you’ll want to ensure every penny spent on Google Ads is pulling towards one of your conversion goals, whether this be driving phone calls, monitoring brochure downloads or generally making sales.
Click Fraud How To Get a Refund From Google Ads In the event you’d like to try and get a refund from Google Ads for invalid click activity, also known as click fraud, the best possible way at the time of writing is to submit a claim with Google
Click Fraud Block Visitors Who Do Not Convert – Google Ads A dream tool for any PPC manager is having the insights to identify visitors who do not convert and with this information have the ability to block them automatically in Google Ads.
Click Fraud What are Fake Clicks? The sources of click fraud and fake clicks activity is increasing and should be something everyone managing an Google Ads campaign should be aware of, whether you’re an account owner or PPC manager or agency.
Click Fraud Case Study: Churchill Knight & Associates Ltd Since 1998, Churchill Knight & Associates Ltd have helped over 10,000 contractors legally maximise their take home pay. We provide tailored accountancy services to a variety of contractor industries.
Click Fraud Using Attribution Path Lengths For Optimal Click Guardian Settings Blocking a visitor with Click Guardian will result in ads not being delivered back to the person who has excessively clicked, so it's important to make sure the decision making process when choosing your sensitivity settings is backed up by data where possible.
Click Fraud Solved: Competitors Clicking My Ads With rising costs of advertising using Google Ads, it's not surprising how Google Ads advertisers commonly suspect competitors clicking my ads. Clicking on a competitors ad does not only cause financial wastage but the levels of frustration this can result in can sometimes be insurmountable.
Click Fraud Definition of Click Fraud Google Ads click fraud can be defined as the activity of a competitor, person or bot intentionally and maliciously clicking on a competitor’s ad with the sole purpose of inflating the advertisers spend.
Click Fraud Google Ads Invalid Clicks Google Ads invalid clicks cost internet advertisers millions per year and without any real transparency it’s difficult for advertisers to trust that invalid clicks are being filtered out as well as Google claim.