Budget Click Fraud Costs It cannot be denied, click fraud costs money. A lot of money, and it’s not going to get better any time soon. Unfortunately, the amount of lost revenue is becoming higher each year. It is estimated that click fraud will cost the UK economy an estimated £20.8 billion by the end of 2018.
Click Fraud How to Budget Google Ads How to Budget Google Ads? Many Google Ads users ponder over the perennial question of how to budget effectively for their Google Ads campaigns. The simple truth is that there is no immediate rule that everyone should abide by.