Are you a victim of fake clicks on your AdWords ads? It’s a growing issue amongst Google AdWords advertisers that is showing no signs of receding.
“Click Fraud more than doubles between 2016 and 2017”
Source: Business Insider
“In 2017 it’s estimated that $16.7 billion will be lost due to click fraud which is more than double of 2016 estimated at $7.2 billion.”
The sources of click fraud and fake clicks activity is increasing and should be something everyone managing an AdWords campaign should be aware of, whether you’re an account owner or PPC manager or agency. Traditionally you’d expect the fake clicks issue to be something perpetrated via a competitor within the same market but in today’s fast changing world, there are other underhand tactics being used which can inflate your AdWords spend unnecessarily. Let’s explore some of the ways in which fake clicks can cause damage:
As an advertiser it’s vital that any kind of click fraud is detected at an early stage purely to save wasted budget. With so many inventive ways of committing click fraud, using a 3rd party fake clicks monitoring tool is a useful addition to a PPC manager’s toolkit.
Preventing fake clicks is something that Click Guardian’s monitoring tool is exceptionally good at. Blocking this kind of activity in real-time means saved budget for AdWords clients and continuing their advertising without having to worry about click fraud. If you’re a victim of click fraud or would just like to eradicate fake clicks from your campaigns then benefit from a free 14 day trial of Click Guardian Pro