PPC

AdWords Click fraud can be defined as the activity of a competitor, person or bot intentionally and maliciously clicking on a competitor’s ad with the sole purpose of inflating the advertisers spend. The desired effect for the[…]

AdWords invalid clicks cost internet advertisers millions per year and without any real transparency it’s difficult for advertisers to trust that invalid clicks are being filtered out as well as Google claim.  With an apparent lack of[…]

Ever wondered how to stop competitors clicking AdWords?  This is a common question that we encounter every day from small and medium businesses at Click Guardian. The main and rather obvious reason you want to stop competitors[…]

If you’re running a PPC campaign on Google’s AdWords (the world’s premier PPC network) then it can sometimes be frustrating to see your business competing with your direct competitors who may always seem to be getting the[…]