Pay Per Click

Click Fraud Bots Click fraud Bots are a nuisance and, it would seem, both click fraud and Bots make the perfect partners in crime. After all, Bots offer fraudsters an opportunity to commit click fraud on a[…]

Click Fraud Costs It cannot be denied, click fraud costs money. A lot of money, and it’s not going to get better any time soon. Unfortunately, the amount of lost revenue is becoming higher each year. It[…]

How to Budget Google Ads? Many Google Ads users ponder over the perennial question of how to budget effectively for their Google Ads campaigns. The simple truth is that there is no immediate rule that everyone should[…]

The new AdWords experience has truly divided opinion over recent months. Many have expressed their support for the new features and layout whilst many others have found the new ‘experience’ difficult to adjust to. It has been[…]

Display Network Click Fraud The display network can be a great asset to your PPC campaigns.  However the display network is not immune to the issue of display network click fraud, in fact due to publisher click[…]

Limiting your exposure to click fraud will result in more profitability from your AdWords campaigns.  Whilst adding a layer of protection to prevent click fraud is always recommended, being proactive with the settings available to you in AdWords[…]

If you’re using Google AdWords to promote your business then you’ll want to ensure every penny spent on AdWords is pulling towards one of your conversion goals, whether this be driving phone calls, monitoring brochure downloads or[…]

In the event you’d like to try and get a refund from Google AdWords for invalid click activity, also known as click fraud, the best possible way at the time of writing is to submit a claim[…]

A dream tool for any PPC manager is having the insights to identify visitors who do not convert and with this information have the ability to block them automatically in AdWords.  Not only does this save on[…]

Are you a victim of fake clicks on your AdWords ads?  It’s a growing issue amongst Google AdWords advertisers that is showing no signs of receding. “Click Fraud more than doubles between 2016 and 2017”  Source: Business[…]