Click Fraud

Pay-per-click (PPC) advertising such as Google’s AdWords is becoming more and more important to many locksmith business’s marketing efforts. When used well, it’s a highly targeted and cost-effective way of driving valuable business your way. However, like[…]

With a relationship built on trust between Google and advertisers it’s no wonder that click fraud has become a real-world issue that many advertisers are constantly reminded of when looking at the performance of their Google AdWords[…]

Want to get the lowdown on what click fraud is, how it may affect you and recent statistics?  Look no further, we spent some time putting together a click fraud infographic so you can get all the stats[…]

You’re suspicious that someone’s clicking on your AdWords ads as your spend has increased dramatically and all of a sudden enquiries have dropped.  It’s understandable that this causes panic as AdWords has always been a source of[…]

Click fraud is an increasingly common problem for businesses who use pay-per-click (PPC) advertising. It involves the pay-per-click ads (such as those on Google’s AdWords’ program) being abused, leading them to appear to have been clicked by[…]

If you’re running a PPC campaign on Google’s AdWords (the world’s premier PPC network) then it can sometimes be frustrating to see your business competing with your direct competitors who may always seem to be getting the[…]

When the first incarnation of Google AdWords was launched in October 2000, it’s safe to say that it changed online marketing forever. Now sixteen years later it is an integral part of many business marketing activities. However,[…]