AdWords

Limiting your exposure to click fraud will result in more profitability from your AdWords campaigns.  Whilst adding a layer of protection to prevent click fraud is always recommended, being proactive with the settings available to you in AdWords[…]

If you’re using Google AdWords to promote your business then you’ll want to ensure every penny spent on AdWords is pulling towards one of your conversion goals, whether this be driving phone calls, monitoring brochure downloads or[…]

In the event you’d like to try and get a refund from Google AdWords for invalid click activity, also known as click fraud, the best possible way at the time of writing is to submit a claim[…]

A dream tool for any PPC manager is having the insights to identify visitors who do not convert and with this information have the ability to block them automatically in AdWords.  Not only does this save on[…]

Are you a victim of fake clicks on your AdWords ads?  It’s a growing issue amongst Google AdWords advertisers that is showing no signs of receding. “Click Fraud more than doubles between 2016 and 2017”  Source: Business[…]

Choosing the perfect settings for Click Guardian is vital to ensure the effectiveness of the service.  Blocking a visitor with Click Guardian will result in ads not being delivered back to the person who has excessively clicked, so[…]

Competitors Clicking My Ads With rising costs of advertising using Google AdWords, it’s not surprising how AdWords advertisers commonly suspect competitors clicking my ads.  Clicking on a competitors ad does not only cause financial wastage but the[…]

AdWords Click fraud can be defined as the activity of a competitor, person or bot intentionally and maliciously clicking on a competitor’s ad with the sole purpose of inflating the advertisers spend. The desired effect for the[…]

AdWords invalid clicks cost internet advertisers millions per year and without any real transparency it’s difficult for advertisers to trust that invalid clicks are being filtered out as well as Google claim.  With an apparent lack of[…]

Ever wondered how to stop competitors clicking AdWords?  This is a common question that we encounter every day from small and medium businesses at Click Guardian. The main and rather obvious reason you want to stop competitors[…]