Using Attribution Path Lengths For Optimal Click Guardian Settings

Using Attribution Path Lengths For Optimal Click Guardian Settings

Choosing the perfect settings for Click Guardian is vital to ensure the effectiveness of the service.  Blocking a visitor with Click Guardian will result in ads not being delivered back to the person who has excessively clicked, so it’s important to make sure the decision making process when choosing your sensitivity settings is backed up by data where possible.  It’s worth noting at this stage that conversion tracking is required to be able to benefit from attribution path lengths.

Click Guardian also acts as a fantastic conversion rate optimisation tool.  With wastage being eradicated it means daily budgets can be used for genuine visitors who do not excessively click on your ads.

Because at the time of writing Google are rolling out the new interface here is how to navigate to Attribution:

 

Attribution Path Lengths

or if you’re using the new user interface:

Attribution

 

Once you’ve navigated your way into attribution you’ll be presented with the Attribution Overview.  At this point branch out Paths and choose Path Length.

To make the best decision possible we’d recommend looking back at least 3 months, to alter the time-frame look to the top right of the screen and make your selection. This will update with data that looks similar to this:

 

Attribution Path Length

 

The information displayed here will give you an insight to make a better informed decision, specifically for the Real-Time (24 hour) time-frame setting.  In this example choosing 2nd click would be considered a slightly more aggressive approach than choosing 3.  The average clicks to conversion in this example is 1.08% which suggests conversions are occurring very quickly.  Your stats may look different but should act as a guide to help when choosing your Click Guardian settings.

If you require further assistance please contact the Click Guardian team:

[email protected] or 01245 206211.