Archive for December, 2017

If you thought click fraud was as basic as a competitor with a grudge clicking on your PPC ads then think again. Click fraud is a global problem that created an estimated $16.7 billion of wasted revenue for advertisers,[…]

Limiting your exposure to click fraud will result in more profitability from your AdWords campaigns.  Whilst adding a layer of protection to prevent click fraud is always recommended, being proactive with the settings available to you in AdWords[…]

If you’re using Google AdWords to promote your business then you’ll want to ensure every penny spent on AdWords is pulling towards one of your conversion goals, whether this be driving phone calls, monitoring brochure downloads or[…]